Resources
Resources
Resources
We learn with every video and every campaign. This is a repository of learnings from our campaigns, tests and results, aiming to teach others and move the industry forward, together.
We learn with every video and every campaign. This is a repository of learnings from our campaigns, tests and results, aiming to teach others and move the industry forward, together.
We learn with every video and every campaign. This is a repository of learnings from our campaigns, tests and results, aiming to teach others and move the industry forward, together.



Event
Event
Influencer Marketing Circle, Berlin 2025
Influencer Marketing Circle, Berlin 2025



Strategy
Strategy
Optimizing Performance Influencer Marketing Campaigns with Investment Strategies
Optimizing Performance Influencer Marketing Campaigns with Investment Strategies



Downloads
Downloads
100-Day Checklist: a Practical Guide for Influencer Marketing Teams
100-Day Checklist: a Practical Guide for Influencer Marketing Teams



Downloads
Downloads
Optimization Cheat Sheet: Maximize Influencer Campaign Performance
Optimization Cheat Sheet: Maximize Influencer Campaign Performance



Paper
Paper
3 Most Common Crises in Influencer Marketing and 10 Steps to Manage Them
3 Most Common Crises in Influencer Marketing and 10 Steps to Manage Them



Strategy
Strategy
Hook/Rehook Framework for Influencer Briefing
Hook/Rehook Framework for Influencer Briefing



Strategy
Strategy
5 Techniques Against Chaos: Fighting Entropy in Influencer Marketing
5 Techniques Against Chaos: Fighting Entropy in Influencer Marketing



Strategy
Strategy
A 3-Month Guide for Brands Initiating in Influencer Marketing
A 3-Month Guide for Brands Initiating in Influencer Marketing



Paper
Paper
Does Engagement Rate predict Influencer Sales Performance? Data says...
Does Engagement Rate predict Influencer Sales Performance? Data says...



Strategy
Strategy
10 Best Practices for Crafting High-Converting Landing Pages in Influencer Marketing
10 Best Practices for Crafting High-Converting Landing Pages in Influencer Marketing



Strategy
Strategy
Maximizing App Installs: A Strategic Guide to App Influencer Marketing
Maximizing App Installs: A Strategic Guide to App Influencer Marketing



News
News
Instagram's New Post ID Feature: A Strategic Move agains the Growth of TikTok's Sparkads
Instagram's New Post ID Feature: A Strategic Move agains the Growth of TikTok's Sparkads



News
News
How AI will Affect Influencer Marketing
How AI will Affect Influencer Marketing



Strategy
Strategy
The Long-Tail Effect: Long-Term Results of Influencer Marketing
The Long-Tail Effect: Long-Term Results of Influencer Marketing



Strategy
Strategy
How We Crafted the Award-Winning App Marketing Campaign of the Year
How We Crafted the Award-Winning App Marketing Campaign of the Year



Strategy
Strategy
Influencer Marketing Scale-up Methodology
Influencer Marketing Scale-up Methodology



Paper
Paper
Multiplier Effect: Non-tracked Performance
Multiplier Effect: Non-tracked Performance



News
News
App Growth Awards 2023 Nominees!
App Growth Awards 2023 Nominees!



News
News
TikTok Ad Awards 2023 Finalists!
TikTok Ad Awards 2023 Finalists!



Tracking
Tracking
How To Measure Organic Influencer Marketing Fuels Non-Tracked Traffic
How To Measure Organic Influencer Marketing Fuels Non-Tracked Traffic



Strategy
Strategy
How to Run B2B Influencer Marketing
How to Run B2B Influencer Marketing



Tracking
Tracking
Influencer Marketing: Last-Click vs. Touchpoint Attribution Explained
Influencer Marketing: Last-Click vs. Touchpoint Attribution Explained



Tracking
Tracking
UTM Tracking for Influencer Marketing
UTM Tracking for Influencer Marketing

Growth with Influencers
Unlock Profitable and Scalable Growth
with Creator-centric UA Campaigns

Growth with Influencers
Unlock Profitable and Scalable Growth with Creator-centric UA Campaigns

Growth with Influencers
Unlock Profitable and Scalable Growth with Creator-centric UA Campaigns