We're proud to unveil our Influencer Brand Safety Check Tool v4, a significant leap forward in brad safety. This new tool is built not just to identify risks but to empower our teams to make faster, smarter decisions, ensuring every influencer partnership protects and enhances our clients' brand.
A Look Inside Our 4th Generation Tool
The Brand Safety Check v4 is packed with features designed for the complexities of modern influencer marketing. Here’s what makes it a game-changer:
Vetting at Scale with Google Sheets Integration: Manual reviews of hundreds of influencers is a thing of the past. Our new Google Sheets integration automates the process, allowing our teams to vet entire campaign lists in minutes.
Comprehensive, Multilingual Risk Detection: Potential risks don't stick to a single language. Our tool now automatically scans for over 10 risk-related keywords across multiple languages, providing a truly global layer of protection.
Internal Consistency: The tool now cross-references influencers against custom "do-not-contact" lists, acting as a personalized shield. This integration ensures our vetting process is always aligned with your specific brand values and campaigns history.
Deeper Insights with Dual Risk Search: A creator's social handle is only half the story. The dual risk search uses both a creator’s social handle and their real name to uncover a more complete picture of their online presence. This thorough approach provides a level of influencer due diligence that goes far beyond a scroll.
Actionable Context, Not Just Flags: When a potential issue is detected, our tool doesn’t just say "not safe." It provides actionable context on what to investigate further, giving our teams the specific information they need to make fast, informed decisions without guessing.
Scaling with peace of mind
The Brand Safety Check v4 is now integrated into all our campaigns, providing an immediate and significant upgrade to our brand protection capabilities.
