These are our Predictions on How AI will Affect Influencer Marketing in 2024
There will be an Overload of AI-Generated Content: As AI opens the floodgates to massive amounts of content creation, the internet will become even more crowded. We're already struggling with content curation, and it's only going to get tougher. The rise of fake news and uninspiring AI content will make us crave real, genuine content.
Traditional Media will Make a Comeback: Traditional media like TV & newspapers might make a strong comeback by focusing on high-quality, fake-proof, human-made content.
Humans Role of Influencers: In a world filled with tech, Influencers will have a new role by offering that human touch. Their ability to create content that feels authentic, personal and human will drive higher audiences.
Changes in Advertising Spending: With AI changing audience attention and internet consumption, traditional digital ads like SEO and SEM will loose effectiveness. Brands will shift their ad money to traditional media and influencer marketing.
New Platforms for Human-Made Content: We'll see platforms specifically marking/labeling AI-generated content. There might even be new platforms that are exclusive to human-made content.
As AI creates more content, I predict that the need for real human connections and true experiences will become obvious.