In today's rapidly evolving digital landscape, brands are continuously looking for ways to outpace their competitors, especially in the B2B sector. A recent study highlighted by Business Insider, sheds light on an avenue that's gaining tremendous traction: B2B Influencer Marketing.
B2B Influencer Marketing: More Than Just A Trend
Three-quarters of B2B companies are now harnessing the power of influencers in their campaigns. But who exactly are these B2B Influencers? They're individuals with credible expertise, rooted in proven experience, significantly influencing professional opinions. This category includes esteemed company founders, C-suite employees from major brands, researchers, doctors, and academics.
Why B2B Influencers Matter Now More Than Ever
When 93% of Chief Marketing Officers (CMOs) are planning to intensify their use of B2B influencers, it's clear that this isn't just another fleeting trend. The statistics are telling:
67% of B2B influencer campaigns made a greater positive impact on brands' marketing performance compared to solo brand campaigns.
89% of C-suite marketers acknowledge the profound value of leveraging employees as influencers for their business.
In terms of sales generation, 43% of marketers observed a surge in sales or a distinct ROI from their B2B influencer campaigns.
Your B2B Influencer Strategy with Tatam.Digital
At Tatam.Digital, we've been acutely aware of the transformative power of influencers in the B2B realm. Our prefered strategy starts with finding the most relevant Podcasts in the brand's industry, ideally producing in both video and audio format, bring to the table a blend of experience, credibility, and trust that resonates deeply with professional audiences.
Based on initial tests we deploy that content on LinkedIn Ads, while securing some more deep collaboration like joined Webinars, LinkedIn Content, and long-term sponsorship.
In a digital world where authenticity and credibility reign supreme, isn't it time your brand took a deeper dive into B2B influencer marketing? Let Tatam.Digital be your trusted guide on this transformative journey.
Are you ready to amplify your B2B brand voice with the power of influencer marketing? Connect with us, we'd love to fuel your growth.